PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v7i3.7469ArticleLeveraging Zibo Barbecue’s Success to Develop Hebei’s Culinary Brand: A Strategic Pathhttps://artdesignp.com/journal/PBES/7/3/10.26689/pbes.v7i3.7469EChengguo,YangYang,MaoAli,PanDuo2024732024-07-10In 2023, Zibo barbecue culture exploded across the entire country, allowing people nationwide to experience and enjoy Zibo barbecue. This phenomenon injected new vitality into the economic development of Zibo. To promote the economic development of Hebei Province, this paper fully analyzes the reasons behind the popularity of Zibo barbecue, combines these insights with the characteristics of traditional cuisine in Hebei, and draws lessons from Zibo barbecue’s success as a business card for Zibo. The paper then outlines a strategy for building a culinary business card for Hebei.

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