PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v7i3.7485ArticleDevelopment Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integrationhttps://artdesignp.com/journal/PBES/7/3/10.26689/pbes.v7i3.7485FengJunxian2024732024-07-10Through conducting a SWOT analysis of the Chengdu Sports Institute Museum, and utilizing the 4M management, 5W display, and 4P marketing theoretical models, this study explores effective strategies suitable for Sichuan sports museums in terms of functionality, display, and marketing.

Sichuan Government Information Disclosure Network, The 14th Five-Year Plan for the Development of Sports in Sichuan, viewed March 25, 2024, https://www.sc.gov.cn

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