PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v7i3.7509ArticleAnalysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Mediahttps://artdesignp.com/journal/PBES/7/3/10.26689/pbes.v7i3.7509ChiTao2024732024-07-11From the perspective of enterprise marketing strategy planning, innovative research should be conducted based on the current trends in new media. The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment. Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms. This approach can enhance customer loyalty and increase demand for new products. Enterprises should integrate into the continuously evolving new media landscape, explore their potential business characteristics, and innovate promotional methods. By effectively combining product information with digital media content, companies can ultimately achieve significant increases in corporate interests.

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