PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v8i2.10197ArticleResearch on the Influencing Factors of Tourism Happiness of the Silver-haired Group in Xichang City from the Perspective of PERMA Theoryhttps://artdesignp.com/journal/PBES/8/2/10.26689/pbes.v8i2.10197DuanHongyan,JiangYanling2025822025-04-24With the deepening of aging in China, the silver-haired tourism market is emerging. This study aims to explore the influencing factors of tourism happiness among the silver-haired group in Xichang City from the perspective of PERMA theory. The study collected relevant data on silver-haired tourists in Xichang City using a combination of questionnaire surveys and in-depth interviews. The results show that the happiness of silver-haired tourists in Xichang City is mainly influenced by five dimensions: Positive emotion, engagement, relationship, meaning, and accomplishment, as well as factors such as tourism service quality, the degree of improvement of tourism infrastructure, and the diversification of tourism products. The findings of this study will help tourism management departments and enterprises in Xichang City better understand the needs of silver-haired tourists, formulate targeted tourism development strategies, enhance the tourism experience and happiness of elderly tourists, and promote the healthy development of the silver-haired tourism market in Xichang City.

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