PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v8i2.10282ArticleResearch on the Development of Creative Agriculture in Qinhuangdao City: Integration Path of Strategic Innovation and Marketing Retailhttps://artdesignp.com/journal/PBES/8/2/10.26689/pbes.v8i2.10282LingChen,ZhaoJia,WangCe,DingXiaodan2025822025-04-28This article first comprehensively analyzes the current development status of creative agriculture in Qinhuangdao City, pointing out that it has unique advantages in terms of resource endowments and cultural heritage. Although it has achieved certain results in recent years, it still faces challenges such as low brand awareness, single marketing channels, and insufficient innovation in retail models. In terms of marketing strategy innovation, this article proposes innovative ideas such as digital marketing, cultural IP marketing, and experiential marketing. Regarding retail model innovation, this article explores models such as online and offline integration, community group buying, and live streaming sales. This article presents an outlook for the future development of creative agriculture in Qinhuangdao City based on the research findings. It is believed that with technological advancements and consumption upgrades, creative agriculture has broad prospects.

Lin C, 2015, Analysis of the Development Path of Creative Agriculture: Taking Chengdu as an Example. Rural Economy, (9): 51–54.

Lin B, Lu Q, 2023, Practical Value, Realistic Dilemmas, and Development Ideas of Creative Agriculture in China. China Circulation Economy, 37(04): 17–25.

Zhang Y, 2020, Research on the Development of Rural Tourism in Qinhuangdao City, dissertation, Hebei Normal University of Science and Technology.

Zhao Y, 2022, Research on the Marketing Model of Agricultural Products in Qinhuangdao City, dissertation, Hebei Normal University of Science and Technology.

Chen A, Cui L, 2025, Research on Visual Packaging Design of Agricultural Product Brands — Taking Shanhaiguan Cherries as an Example. Green Packaging, (02): 180–183.

Wang H, 2024, Jumping onto Baifeng to Smell the Fragrance of Chestnuts, Qinhuangdao Daily, October 28, 2024, (007).

Qinhuangdao City, 2021, Qinhuangdao City: Expanding New Functions and Formats of Agriculture. Hebei Agriculture, (06): 26–27.

Gao W, Cheng S, Zhang J, et al., 2024, Research on Teaching Practice of Promoting the Construction of Regional Public Brands in Hebei Province Through New Media Marketing from the Perspective of Industry-Education Integration. Modern Vocational Education, (32): 97–100.

Wu X, Peng Y, Jin Y, 2025, Current Situation and Development Path of Intangible Cultural Heritage Inheritance Along the Great Wall in Hebei Province. Journal of Hebei University of Science and Technology (Social Science Edition), 25(01): 104–110.

Wang Y, Hu C, 2025, Experiential Agriculture Helps Green Rural Revitalization: Based on the Perspective of Urban-rural Integration. Farm Economic Management, (03): 22–26.

Yao K, 2024, Development Status, Problems, and Countermeasures of Agricultural Waste Resource Utilization. New Farmer, (34): 25–27.

Pan Q, Cui Y, Xia L, 2025, Risks and Standardized Management Countermeasures of Agricultural Drone Technology Application. Shanghai Agricultural Science and Technology, (01): 46–47 + 98.

Han J, 2023, Research on the Path of E-Commerce Assisting Agricultural Industry Revitalization in the Context of Rural Revitalization. China Collective Economy, (27): 9–12.

Zhang L, 2024, Brightening the Brand in Promoting the Deep Integration of Cultural Tourism, Anhui Daily, November 22, 2024, (002).

Feng X, 2024, Application of Experience Design in Agricultural Park Landscape Planning and Design. Shoe Technology and Design, 4(04): 123–125.

Zhang H, 2020, Research on the Optimization of Online Marketing Models for Agricultural Products in the Context of “Internet+,” Master’s thesis, Tibet University.

Zhang M, Shi Y, Ren S, 2025, Exploring a New “Online + Offline” Shared Agricultural Machinery Model. Modernized Agriculture, (03): 73–75.

Yang J, Tang Y, Wang X, 2025, Optimization of Community Group-Buying Fresh Agricultural Product Delivery Systems from the Perspective of Customer Satisfaction. Journal of Hubei University of Science and Technology, 45(02): 17–25.

Wang L, 2024, Evaluation of the Marketing Effectiveness of Xinjiang Agricultural Products Through Live Streaming in the Context of “Internet + Agriculture,” Shanxi Science and Technology Newspaper, April 29, 2024, (A07).

Wei Chang, 2021, Research on Rural Governance in Qinhuangdao City, dissertation, Hebei Normal University of Science and Technology.