PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v8i3.11178ArticleCapital Structure, Firm Size, and Stock Return Volatility: A Firm-Level Studyhttps://artdesignp.com/journal/PBES/8/3/10.26689/pbes.v8i3.11178BaoYunlin2025832025-07-14Hotel review data analysis is a key way to understand customers’ opinions on hotel service quality and experience. By analyzing these comments, hotel managers can gain an in-depth understanding of customers’ needs and expectations, and thereby adjust strategies and improve service quality. This article will introduce how to conduct hotel review data analysis and how to transform this data into practical operational suggestions.

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