<?xml version="1.1" encoding="utf-8"?>
<article xsi:noNamespaceSchemaLocation="http://jats.nlm.nih.gov/publishing/1.1/xsd/JATS-journalpublishing1-mathml3.xsd" dtd-version="1.1" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><front><journal-meta><journal-id journal-id-type="publisher-id">PBES</journal-id><journal-title-group><journal-title>Proceedings of Business and Economic Studies</journal-title></journal-title-group><issn>2209-2641</issn><eissn>2209-265X</eissn><publisher><publisher-name>Bio-Byword Scientific Publishing Pty. Ltd.</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26689/pbes.v8i4.11892</article-id><article-categories><subj-group subj-group-type="heading"><subject>Article</subject></subj-group></article-categories><title>Research on Optimization of Performance Management of Rural Commercial Bank Tellers</title><url>https://artdesignp.com/journal/PBES/8/4/10.26689/pbes.v8i4.11892</url><author>LiHaojie</author><pub-date pub-type="publication-year"><year>2025</year></pub-date><volume>8</volume><issue>4</issue><history><date date-type="pub"><published-time>2025-09-09</published-time></date></history><abstract>Amid the deepening implementation of rural revitalization strategies and rapid fintech development, rural commercial banks—core financial institutions serving agriculture, rural areas, and farmers (the “three rurals”) and county economies—have seen their tellers’ service quality and operational efficiency directly impact market competitiveness and sustainable development capabilities. This study examines teller performance management in rural commercial banks from a business management perspective. By analyzing structural issues in existing performance management systems and integrating theoretical frameworks with industry case studies, it proposes systematic optimization measures. The research aims to provide practical references for establishing scientific and efficient teller performance management systems in rural commercial banks, thereby enhancing service quality, strengthening talent support, and better serving the rural financial market.</abstract><keywords/></article-meta></front><body/><back><ref-list><ref id="B1" content-type="article"><label>1</label><element-citation publication-type="journal"><p>China Banking Association, 2023, Development Report of Rural Commercial Banks in China. China Financial Publishing House, viewed on March 15, 2024.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B2" content-type="article"><label>2</label><element-citation publication-type="journal"><p>Armstrong M, Baron A, 2005, Performance Management: The New Realities. Kogan Page, viewed on December 18, 2024.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B3" content-type="article"><label>3</label><element-citation publication-type="journal"><p>Herzberg F, 1966, Work and the Nature of Man. World Publishing, viewed on January 16, 2025.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B4" content-type="article"><label>4</label><element-citation publication-type="journal"><p>Otley D, 1999, Performance Management Systems: A Review of Their Operation. International Journal of Management Reviews, 1(1): 3–28.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B5" content-type="article"><label>5</label><element-citation publication-type="journal"><p>Heskett JL, Jones TO, Loveman GW, et al., 1994, Putting the Service-Profit Chain to Work. Harvard Business Review, 72(2): 164–174.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B6" content-type="article"><label>6</label><element-citation publication-type="journal"><p>Smith J, 2018, Goal Displacement in Performance Management: Evidence from Banking. Journal of Management Studies, 55(7): 1210–1235.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B7" content-type="article"><label>7</label><element-citation publication-type="journal"><p>Zhang Q, 2020, Research on the Optimization of Performance Evaluation System for Rural Commercial Banks. Financial Research, 2020(4): 167–180.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B8" content-type="article"><label>8</label><element-citation publication-type="journal"><p>Chen Y, 2021, Research on the Relationship Between Service Quality and Performance of Rural Commercial Banks. Journal of Business Economics, 2021(8): 156–159.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B9" content-type="article"><label>9</label><element-citation publication-type="journal"><p>Liu X, 2021, Research on the Transformation and Development of Rural Commercial Banks. Journal of Finance and Economics, 2021(6): 34–45.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B10" content-type="article"><label>10</label><element-citation publication-type="journal"><p>Gao J, 2022, Pain Points and Countermeasures of Performance Management in Commercial Banks. Financial Forum, 2022(3): 45–52.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B11" content-type="article"><label>11</label><element-citation publication-type="journal"><p>Chen S, 2021, Pathways and Challenges of Digital Transformation in Commercial Banks. Financial Research, 2021(5): 1–15.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B12" content-type="article"><label>12</label><element-citation publication-type="journal"><p>Jiang J, 2020, Research on Management Innovation in Chinese Commercial Banks. Economic Research, 2020(12): 102–115.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B13" content-type="article"><label>13</label><element-citation publication-type="journal"><p>Wu X, 2020, Path Selection of Rural Financial Reform. Finance and Trade Economics, 2020(5): 5–18.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B14" content-type="article"><label>14</label><element-citation publication-type="journal"><p>Yang K, 2021, Risk Management and Performance Balancing in Commercial Banks. Banker, 2021(8): 23–26.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B15" content-type="article"><label>15</label><element-citation publication-type="journal"><p>Guo S, 2021, Practice and Reflections on Financial Support for Rural Revitalization. China Rural Finance, 2021(7): 10–13.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B16" content-type="article"><label>16</label><element-citation publication-type="journal"><p>Pan G, 2022, Reform and Development of China’s Banking Industry in the New Era. China Finance, 2022(9): 18–21.</p><pub-id pub-id-type="doi"/></element-citation></ref></ref-list></back></article>
