PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v8i6.12597ArticleDigital Dissemination and Consumption of Cultural Symbols in Lingnan’s Traditional Villageshttps://artdesignp.com/journal/PBES/8/6/10.26689/pbes.v8i6.12597CaiXinrui2025862025-11-05Ancient villages in Lingnan serve as crucial carriers of Lingnan culture. Their abundant cultural symbols now  face the dual task of inheritance and innovation in the digital era. Drawing on Stuart Hall’s encoding/decoding theory, this study explores how representative cultural symbols of Lingnan’s ancient villages are digitally translated and disseminated. By analyzing specific cases, it elucidates the logic of audience interaction and consumption during the decoding of these digital cultural symbols. This study aims to offer valuable insights for revitalizing ancient village culture and informing its sustainable industrial development.

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