PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v8i7.13113ArticleResearch on the Innovations Concerning China’s Cross-Border E-Commerce Operational Modes and its Long-Term Sustainable Development Mechanismhttps://artdesignp.com/journal/PBES/8/7/10.26689/pbes.v8i7.13113YeZikun2025872025-12-15This study investigates the mechanisms driving innovation and long-term sustainable development within China’s cross-border e-commerce operational modes. It first outlines the research background and significance, emphasizing the critical role of cross-border e-commerce in national economic growth and clarifying the study’s objectives and methodological approach. The paper then provides a comprehensive analysis of existing operational modes, examining their characteristics, current innovation practices, and associated challenges, while identifying key areas requiring further innovation. Building on this foundation, the study explores mechanisms that support sustainable development, guided by principles of market demand orientation, technological innovation, and cooperative synergy. Core components such as policy support, talent cultivation, and market expansion are analyzed, and an evaluative framework is developed to assess their effectiveness. Case study evidence further illustrates the practical application and outcomes of these mechanisms. Overall, the findings contribute both theoretical insights and actionable recommendations for enhancing innovation capacity and promoting the sustainable evolution of China’s cross-border e-commerce sector.

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