PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v9i1.13761ArticleResearch on TikTok’s Negotiation Strategies to Respond to the U.S. Ban and Its Experience Enlightenmenthttps://artdesignp.com/journal/PBES/9/1/10.26689/pbes.v9i1.13761WeiSujie2026912026-02-10By conducting an in-depth analysis of TikTok’s negotiation strategies under the pressure of the U.S. ban, this paper explores how ByteDance successfully broke through the U.S. political siege through various strategies such as multi-party negotiations, legal challenges, flexible plan design, public opinion control, and international cooperation. Through the research on this case, the key experiences and strategic enlightenment for business negotiations in complex international environments are summarized, aiming to provide reference for other enterprises when facing similar challenges.

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