PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v9i4.14672ArticleResearch on the Optimization of Corporate Innovation Management in the Context of Digital Transformationhttps://artdesignp.com/journal/PBES/9/4/10.26689/pbes.v9i4.14672BaoWenying2026942026-04-28This paper explores the profound impact of digital transformation on corporate innovation management. Addressing the challenges related to funding, technology, and organizational restructuring, it proposes four key optimization strategies: strengthening digital mindsets to reshape corporate culture; expanding business scopes to achieve cross-sector integration; developing intelligent platforms to enhance production and marketing efficiency; and intensifying talent cultivation to activate the core elements of innovation. The study aims to facilitate the deep integration of management and technology, enabling enterprises to convert digital advantages into core competitiveness for high-quality, sustainable development.

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