PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v9i6.15467ArticleAnalysis of the Obstacles and Solutions for Digital Media-Driven Business Management Transformationhttps://artdesignp.com/journal/PBES/9/6/10.26689/pbes.v9i6.15467WuWenxi2026962026-07-15Digital media is profoundly driving the comprehensive transformation of business management, but enterprises face multiple obstacles in practice. This article systematically analyzes the current situation of digital media-driven business management transformation, and deeply explores the main obstacles in the transformation process from four dimensions: technology, organization, talent, and culture. Research has found that lagging technological infrastructure, rigid organizational structure, shortage of versatile talents, and insufficient acceptance of change are key factors that constrain the effectiveness of transformation. In response to the above obstacles, this article proposes systematic solutions such as technological upgrading and infrastructure construction, management mode optimization and organizational restructuring, systematic talent cultivation, and corporate culture shaping. Research has shown that only through four-dimensional collaborative promotion can enterprises truly unleash the driving potential of digital media and achieve substantial transformation in business management.

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