PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v9i7.15656ArticleApplication Analysis of Big Data in Customer Acquisition Scenario of Banking Businesshttps://artdesignp.com/journal/PBES/9/7/10.26689/pbes.v9i7.15656LiBin2026972026-07-27Driven by Internet technology, users’ financial and consumption habits have changed dramatically. As the basis for banks’ survival, the previous customer acquisition model has been unable to adapt to the current consumption demand. How to use Big data technology to create new customer acquisition scenarios and provide personalized services for users is a problem that needs to be considered by major banks to achieve digital transformation. This paper analyzes the application in the customer acquisition scenario of banking business, hoping to provide a reference for the digital transformation of banks.

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