PBESProceedings of Business and Economic Studies2209-26412209-265XBio-Byword Scientific Publishing Pty. Ltd.10.26689/pbes.v9i7.15694ArticleThe Contemporary Value, Practical Challenges, and Implementation Pathways of Moral Education in Higher Education under the “Investing in People” Frameworkhttps://artdesignp.com/journal/PBES/9/7/10.26689/pbes.v9i7.15694QiuXiaohua,WangWeiwei2026972026-07-28“Investing in people” is an important strategic orientation for advancing high-quality development in the new era and provides a new educational rationale for innovation in moral education in higher education [1]. At present, moral education in universities continues to face practical challenges, including short-term educational perspectives, imbalances in resource provision, and inadequate long-term support mechanisms. Guided by the principle of “investing in people,” universities should update their educational philosophies, optimize resource allocation, and strengthen collaborative support mechanisms. These measures can enhance the effectiveness of moral education and promote the comprehensive development of young people’s moral character and overall competencies.

Sui F, 2026, The Triple Logics of General Secretary Xi Jinping’s Important Discourses on the Ideological and Moral Construction of Minors. The Journal of Harbin Committee School of the CCP, (4): 38–44.

Zhang S, 2026, “Investment in People” from the Perspective of Human All-round Development. Ideological & Theoretical Education, (6): 28–35.

Shao J, Huang N, 2026, Connotation Characteristics, Contemporary Value and Path Selection of “Investment in People” in the Era of Artificial Intelligence. Journal of Nanjing Normal University (Social Science Edition), (3): 116–124.

Li C, 2026, Connotation Deepening and Practical Approach of “Investment in People” from the Perspective of Humanistic Economics in the New Era. Tianjin Social Sciences, (3): 13–21.

Hu F, Zhou T, 2026, The Original Contributions of General Secretary Xi Jinping’s Important Discourses on “Investment in People.” Journal of Guangxi Normal University (Philosophy and Social Sciences Edition), 62(3): 1–8.

Zhou Y, Dai C, 2026, Generative Artificial Intelligence Empowering Precision of Online Ideological and Moral Education: Value Logic and Optimization Strategies. School Party Building and Ideological Education, (8): 19–24.

Zhang B, 2023, Research on University Moral Education from the Perspective of Virtue Ethics. Theory and Practice of Education, 43(9): 42–45.

Wu C, Sun S, 2022, Role Orientation and Practical Path of University Moral Education in the Ecological Risk Society. Social Science Journal, (6): 181–185.

Tu J, 2022, Research on the Influence of Information Technology on College Students’ Ideological and Moral Education. Science Research Management, 43(2): 210.

Li M, 2021, Strengthening Environmental Morality Education in College Innovation and Entrepreneurship Education. Teaching Reference of Middle School Politics, (20): 73–75.

Zhu X, 2020, Research on the Transformation, Dilemma and Reconstruction of Moral Education in Universities from the Perspective of Digital Literacy. China Radio & TV Academic Journal, (9): 13–16.

Wei X, 2020, Understanding the Three Dimensions of Moral Education in Universities in the New Era. School Party Building and Ideological Education, (7): 56–58.

Yan L, Yan W, 2018, An Analysis of Existing Problems and Paths of Current Integrity Education. Leading Journal of Ideological & Theoretical Education, (3): 71–74.

Hui Y, Meng T, 2018, Give Full Play to the Joint Forces of All Parties in University Moral Education. People’s Tribune, (4): 122–123.

He H, 2017, An Analysis on the Construction of the Content System of Ideological and Moral Education in Universities. School Party Building and Ideological Education, (22): 16–18.

Peng H, Wan M, 2017, On the Cultivation of College Students’ Moral Subject Ability. Education Review, (1): 98–102.