<?xml version="1.1" encoding="utf-8"?>
<article xsi:noNamespaceSchemaLocation="http://jats.nlm.nih.gov/publishing/1.1/xsd/JATS-journalpublishing1-mathml3.xsd" dtd-version="1.1" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><front><journal-meta><journal-id journal-id-type="publisher-id">SSR</journal-id><journal-title-group><journal-title>Scientific and Social Research</journal-title></journal-title-group><issn>2661-4332</issn><eissn>2981-9946</eissn><publisher><publisher-name>Bio-Byword Scientific Publishing Pty. Ltd.</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26689/ssr.v5i10.5450</article-id><article-categories><subj-group subj-group-type="heading"><subject>Article</subject></subj-group></article-categories><title>Popularizing Science Among the Grassroots:  Development, Existing Problems, and  Countermeasures</title><url>https://artdesignp.com/journal/SSR/5/10/10.26689/ssr.v5i10.5450</url><author>ShenNa,DuanXiaodong,YaoYindi</author><pub-date pub-type="publication-year"><year>2023</year></pub-date><volume>5</volume><issue>10</issue><history><date date-type="pub"><published-time>2023-10-30</published-time></date></history><abstract>The issue of improving scientific literacy has always been a social concern, and the formation of science communication teams plays an important role in improving scientific literacy. This paper examines the current state of domestic science communication teams, highlights issues in their construction, and offers suggestions for enhancing these teams. These suggestions include developing a sound management system, strengthening industry communication,enhancing public services, and drawing upon the management expertise of other science communication venues.</abstract><keywords/></article-meta></front><body/><back><ref-list><ref id="B1" content-type="article"><label>1</label><element-citation publication-type="journal"><p>Zhang RK, Wang MC, 2021, Research on the Construction of Shanghai Science Popularization Talents During the 14th Five-year Plan period. Popular Science Research, 16(6): 42–49 + 114.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B2" content-type="article"><label>2</label><element-citation publication-type="journal"><p>Yamagishi K, Seki K, Nishimura H, 2018, Requirement Analysis Considering Uncertain Customer Preference for</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B3" content-type="article"><label>3</label><element-citation publication-type="journal"><p>Kansei Quality of Product. Journal of Advanced Mechanical Design, Systems, and Manufacturing, 12(1): 1–13.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B4" content-type="article"><label>4</label><element-citation publication-type="journal"><p>Wang M, 2022, Empirical Study on Operational Assessment of Science and Technology Museums. Research on</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B5" content-type="article"><label>5</label><element-citation publication-type="journal"><p>Natural Science Museum, 2022(4): 52–62.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B6" content-type="article"><label>6</label><element-citation publication-type="journal"><p>Li P, Su G, Liu H, 2022, Status Quo and Development Countermeasures of Science Popularization Carrier</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B7" content-type="article"><label>7</label><element-citation publication-type="journal"><p>Construction in the New Era. Henan Science and Technology, 41(1): 138–141.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B8" content-type="article"><label>8</label><element-citation publication-type="journal"><p>Liu Q, 2022, Research Status and Development Countermeasures of Science and Technology Museum</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B9" content-type="article"><label>9</label><element-citation publication-type="journal"><p>Standardization. Natural Science Museum Research, 2022(3): 60–66 + 94–95.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B10" content-type="article"><label>10</label><element-citation publication-type="journal"><p>Wang Z, Li J, Wang S, 2021, Research on the Current Situation and Countermeasures of Science Popularization</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B11" content-type="article"><label>11</label><element-citation publication-type="journal"><p>Talent Team Construction in Tianjin. Tianjin Science and Technology, 48(6): 5–8.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B12" content-type="article"><label>12</label><element-citation publication-type="journal"><p>Pan X, 2021, Current Situation and Development Strategy of Science Popularization Talents in China. 2021(8): 32–</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B13" content-type="article"><label>13</label><element-citation publication-type="journal"><p>Yuan M, Zhou J, 2021, Research and Thinking on the Construction of Science Popularization Talents in the New Era.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B14" content-type="article"><label>14</label><element-citation publication-type="journal"><p>Science Popularization Research, 16(6): 18–24 + 112–113.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B15" content-type="article"><label>15</label><element-citation publication-type="journal"><p>Li G, Wang F, Long Z, 2020, Countermeasures of Author Team Construction Under the New Demand of</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B16" content-type="article"><label>16</label><element-citation publication-type="journal"><p>Popularization of Science. Publishing Science, 2020(1): 48–52.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B17" content-type="article"><label>17</label><element-citation publication-type="journal"><p>Zhao D, Gao H, Zhao L, 2020, Problems and Countermeasures in the Development of Science Popularization Talents</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B18" content-type="article"><label>18</label><element-citation publication-type="journal"><p>in China. Science and Technology Herald, 38(5): 92–98.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B19" content-type="article"><label>19</label><element-citation publication-type="journal"><p>Xu M, 2019, Research on the Optimization of the Realization Path of Science Education Function of Large-Scale Science Popularization Venues in China: Taking Shanghai Science and Technology Museum as an Example, dissertation, Shanghai Normal University.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B20" content-type="article"><label>20</label><element-citation publication-type="journal"><p>Xu S, 2018, Management and Procedure of Content Construction of Science and Technology Museum. Science Education and Museum, 4(6): 364–366.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B21" content-type="article"><label>21</label><element-citation publication-type="journal"><p>Zhu H, 2018, Talking About the Construction of Science Popularization Personnel Team from the Perspective of Science Popularization System. Science and Technology Communication, 10(20): 186–187.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B22" content-type="article"><label>22</label><element-citation publication-type="journal"><p>Zhang W, Zhang X, 2018, On the Construction and Cultivation of Science Popularization Personnel Team in Colleges and Universities. Modern Vocational Education, 2018(23): 37.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B23" content-type="article"><label>23</label><element-citation publication-type="journal"><p>Xu S, 2017, Reflections on Science Museums in Europe, the United States, and Japan. Science Education and</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B24" content-type="article"><label>24</label><element-citation publication-type="journal"><p>Museum, 3(4): 315–316.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B25" content-type="article"><label>25</label><element-citation publication-type="journal"><p>Sun N, Lan H, Zhang L, et al., 2017, Countermeasures Thinking on the Construction of Science Popularization Talent</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B26" content-type="article"><label>26</label><element-citation publication-type="journal"><p>Team in the New Period. Industry and Technology Forum, 16(1): 278–279.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B27" content-type="article"><label>27</label><element-citation publication-type="journal"><p>Bai Y, 2017, Research on the Problem of Science Popularization Talent Cultivation in Science and Technology Museums Under the Perspective of Demand Analysis Theory: Taking Shanghai Science and Technology Museum as</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B28" content-type="article"><label>28</label><element-citation publication-type="journal"><p>An Example, dissertation, Shanghai Normal University.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B29" content-type="article"><label>29</label><element-citation publication-type="journal"><p>An Q, 2011, Design of Performance Appraisal System For Employees of Science and Technology Museums: Taking</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B30" content-type="article"><label>30</label><element-citation publication-type="journal"><p>Tianjin Science and Technology Museum as an Example, dissertation, Tianjin University.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B31" content-type="article"><label>31</label><element-citation publication-type="journal"><p>Zhou YH, 2015, Demand Forecasting of Public Welfare Jobs and its Effect Analysis: A Case Study of Urumqi City,</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B32" content-type="article"><label>32</label><element-citation publication-type="journal"><p>Xinjiang. Journal of Xinjiang University, 2015(1): 19–23.</p><pub-id pub-id-type="doi"/></element-citation></ref><ref id="B33" content-type="article"><label>33</label><element-citation publication-type="journal"><p>Chen H, 2006, Science Popularization Education in Modern China, dissertation, East China Normal University</p><pub-id pub-id-type="doi"/></element-citation></ref></ref-list></back></article>
