SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v5i12.5807ArticleDetermining the Importance of Shaping Requirements Constructing Enterprise Culture Based on QFDhttps://artdesignp.com/journal/SSR/5/12/10.26689/ssr.v5i12.5807HuJun20235122023-12-27To effectively improve the core competitiveness of construction enterprises, it is necessary to build a unique enterprise culture. In this paper, the adaptability of the quality function deployment (QFD) method in the process of construction enterprise culture construction is analyzed, and the construction process can be divided into three stages: cultural planning, process planning, and implementation planning. Furthermore, an analysis method of shaping requirements of internal and external customers in the formation of construction enterprise culture is proposed, which allows customer representatives to define shaping requirements using preferred phrases. Finally, an example is given to verify the effectiveness and feasibility of the proposed method.

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