SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v6i12.8947ArticleAnalyzing the Diffusion of Innovations Theoryhttps://artdesignp.com/journal/SSR/6/12/10.26689/ssr.v6i12.8947GuoQin,HuangWei20246122024-12-31The diffusion of innovations theory proposed by Everett M. Rogers is a theoretical framework used to explain and predict the process and influencing factors of the dissemination and acceptance of new innovations in society. This theory is the foundation theory of the research of innovation diffusion. This paper comprehensively analyzes the theory, including its proposed background, theoretical content, application field, theoretical development, and contribution. In addition, the “S” type curve of the innovation adoption process, theory including innovation, communication channel, time, social system, innovation, and five stages of the decision process (knowledge, persuasion, decision, implementation, and confirmation) are introduced in detail. The study tries to deepen the understanding of the innovation diffusion theory and clarify the theoretical ideas for the subsequent research on innovation diffusion.

Rogers EM, 2003, Diffusion of Innovations (5th ed.). Free Press, New York.

Bass FM, 1969, A New Product Growth for Model Consumer Durables. Management Science, 15(5): 215–227.

Davis FD, 1989, Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3): 319–340.

Drazin R, 1990, The Processes of Technological Innovation. The Journal of Technology Transfer, 1990(16): 45–46.

Venkatesh V, Morris MG, Davis GB, et al., 2003, User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27(3): 425–478.

Ryan B, Gross NC, 1943, The Diffusion of Hybrid Seed Corn in Two Iowa Communities. Rural Sociology, 1943(8): 15–24.

Valente TW, 1996, Social Network Thresholds in the Diffusion of Innovations. Social Network, 18(1): 69–89.

Rogers EM, 1976, New Product Adoption and Diffusion. Journal of Consumer Research, 2(4): 290–301.

Rogers EM, Kincaid DL, 1981, Communication Networks: Toward a New Paradigm for Research. Free Press, New York.

Wolf S, Scott K, Murray S, et al., 2011, Diffusion of Innovations Theory Applied to the Implementation of Maternal and Child Health Interventions in Developing Countries. Journal of Public Health Management and Practice, 17(1): 46–54.