SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v6i5.6889ArticleMedia Platform is “Passive”: the Study of the User’s Re-domestication Behavior of the Algorithmhttps://artdesignp.com/journal/SSR/6/5/10.26689/ssr.v6i5.6889WangYiqing2024652024-06-07While digital platforms control user behavior through algorithms, users are also using algorithms to achieve their own goals. Based on the domestication theory, this paper explores the mechanism of algorithmic behavior when users use social platforms through in-depth interviews. This paper finds that under the influence of platform content, privacy management, platform functions, and personal emotions, users will adopt the re-domestication strategy of transfer, resistance, and reconstruction. This study extends the explanatory power of domestication theory to social platforms and also provides new thinking on the relationship between humans and technology.

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