SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v7i1.9436ArticleA Review on the Deep Integration of Culture and Tourism Promoted by Big Datahttps://artdesignp.com/journal/SSR/7/1/10.26689/ssr.v7i1.9436LiYue2025712025-01-23Under the background of the digital era, the development of deep integration of culture and tourism promoted by big data has attracted more and more attention from the academic circle. This paper reviews relevant literature on the deep integration of culture and tourism promoted by big data. This paper summarizes the main topics of related research from the aspects of the relationship speculation and internal logic of cultural tourism, the integrated development of the cultural tourism industry enabled by digital technology, and the application of big data to promote the deep integration of cultural tourism. Combined with the above development trends, this paper proposes the research prospect of promoting the deep integration of cultural tourism in the digital era from the aspects of basic concept research, research content, and research methods.

Lu LD, Zheng F, 1986, Social Culture is an Important Tourism Resource. Social Science,1985(6): 39–44.

Yu GY, 1986, Tourism and Culture. Outlook Weekly, 1986(14): 35–36.

Richards G, 2019, Culture and Tourism: Natural Partners or Reluctant Bedfellows? A Perspective Paper. Tourism Review, 75(1): 232–234

Richards G, 2018, Cultural Tourism: A Review of Recent Research and Trends. Journal of Hospitality and Tourism Management, 2018(36): 12–21.

Zhang ZZ, 2018, How to Integrate Culture and Tourism: From the Perspective of Identity. Nanjing Social Sciences, 2018(12): 162–166.

Fu CW, 2019, On the Internal Logic of the Integration of Culture and Tourism. Journal of Wuhan University (Philosophy and Social Sciences Edition), 73(2): 89–100.

Ma Y, Tong Y, 2019, From the Region to the Field: A Reunderstanding of the Relationship between Culture and Tourism. Tourism Tribune, 34(4): 7–9.

Chen YN, Li G, 2019, The Relationship between Culture and Tourism from the Perspective of Spatial Production: A Case Study of British Museums. Tourism Tribune, 34(4): 11–12.

Fan Z, 2019, The Theory and Practice of Cultural and Tourism Integration. Academic Frontiers of People’s Forum, 171(11): 43–49.

Ebejer J, 2019, Urban Heritage and Cultural Tourism Development: A Case Study of Valletta’s Role in Malta’s Tourism. Journal of Tourism and Cultural Change, 17(3): 306–320.

Blapp M, Mitas O, 2018, Creative Tourism in Balinese Rural Communities. Current Issues in Tourism, 21(11): 1285–1311.

Lu YX, 2022, Exploration on the Development Path of Ethnic Cultural Resources Embedded in Tourism Industry — A Case Study of Heilongjiang Province. Heilongjiang Ethnic Series, 187(2): 90–94.

Li XJ, Song CY, Yin TT, 2022, Academic Rethinking of the Integrated Development of High-quality Cultural and Tourism: Difficulties and Paths. Tourism Tribune, 37(2): 5–6.

Terkenli TS, Georgoula V, 2021, Tourism and Cultural Sustainability: Views and Prospects from Cyclades, Greece. Sustainability, 14(1): 307.

Huang YL, 2019, Cultural Interpretation and Tourism Practice of Integrated Development of Culture and Tourism. People’s Forum Academic Frontiers, 171(11): 16–23.

Bao JG, Feng J, Huang XH, et al., 2019, Cultural and Tourism Industry Talent Training. Tourism Forum, 14(5): 1–16.

Zhou J, Wang TX, 2021, Research on the Integrated Development Model and Path of Urban Cultural Tourism under the Digital Economy. Jiangsu Social Sciences, 318(5): 70–77.

Qin X, 2022, Information and Data Analysis Based on Big Data and Blockchain Technology in Promoting the Development of Cultural Tourism Industry. Security and Communication Networks, 2022(1): 9400077.

Chen Y, Jia JQ, 2022, New Path of Tourism Destination Development under Digital Economy. Tourism Tribune, 37(4): 6–8.

Chen J, Liu YH, 2019, Digital Intelligence Enables Operational Management Transformation: From Supply Chain to Supply Chain Ecosystem. Management World, 37(11): 227–240 + 14.

Dai B, 2020, Shaping and Construction of the New Pattern of Cultural and Tourism Integration in the Digital Age. People’s Forum, 661(1): 152–155.

Zhang XL, Li H, 2022, Research on High-quality Integrated Development of Sports Industry and Cultural Tourism Industry in China: Based on the Perspective of Value Net. Journal of Shandong University of Physical Education, 38(4): 21–28.

Hu YX, 2022, The Integrated Development Path of Cultural and Tourism Industry based on Digital Technology Empowerment. Business Economics Research, 836(1): 182–184.

Dai B, 2019, The Era of Cultural and Tourism Integration: Big Data, Commercialization, and Better Life. People’s Forum Academic Frontier, 171(11): 6–15.

Shi PP, Hu YG, Meng JD, 2022, Research Status and Prospect of Tourist Volume Forecasting Model based on Internet Tourism Data. Resources Development and Market, 38(8): 921–929.

Wang CY, Dai TL, Jiang SM, et al., 2022, Research on Image Perception and Emotion Evaluation of Shanghai Red Tourism based on Network Big Data. Tourism Science, 36(2): 138–150.

Liu Y, Chen HL, 2022, Application of Big Data in Tourism Crisis Management. Tourism Tribune, 37(7): 6–8.

Chen LL, Xu JH, Li YJ, 2022, Theoretical Mechanism and Path Exploration of Digital Technology Enabling High-quality Tourism Development. Reform, 2022(2): 101–110.

Gan HC, Li YG, Song YN, 2021, Research on the Integration and Development of Culture and Tourism Based on Wireless Communication and Virtual Reality Technology. Wireless Communications and Mobile Computing, 2021(8322092): 6.

Xie ZW, 2019, Big Data of Cultural and Tourism: The Foundation of Information Technology for the Integrated Development of Cultural and Tourism. China Tourism Review, 2019(3): 121–129.