SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v7i10.12548ArticleResearch on Value Evaluation and Protective Development Strategies for Chongqing’s Port- Opening Heritage Parkhttps://artdesignp.com/journal/SSR/7/10/10.26689/ssr.v7i10.12548DangDian,LvJinxin,WengYuling,LiXudong20257102025-10-29This study focuses on Chongqing’s Port-Opening Heritage Park, employing a combination of the Analytic Hierarchy Process (AHP) and Fuzzy Comprehensive Evaluation Method. Through expert interviews and the quantitative analysis of 492 valid questionnaire responses, the park’s comprehensive value was assessed. The findings indicate that the park’s comprehensive value score is 3.205 out of 5, placing it at an above-average level. Among the evaluated aspects, social value performed the best, while historical and cultural values were balanced. However, there is room for improvement in ecological and scientific values. Based on the evaluation results, this paper proposes protective development strategies, including deepening cultural experiences and educational functions, innovating historical narratives and intangible cultural heritage revitalization, developing low-impact and high-value-added business formats, strengthening ecological interpretation and scientific planning, and fostering value consensus through targeted communication and dynamic feedback mechanisms. This research provides theoretical and practical foundations for the sustainable development of heritage parks and offers insights for the protection and development of similar cultural heritage sites.

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