SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v7i11.12955ArticleResearch on New Cultural and Tourism Consumption Scenarios in the Context of Artificial Intelligencehttps://artdesignp.com/journal/SSR/7/11/10.26689/ssr.v7i11.12955LiuYi20257112025-11-14With the rapid development of artificial intelligence (AI) technology, the cultural and tourism industry has ushered in new development opportunities. From intelligent guided tours, intelligent robots, and VR immersive experiences to new models such as big data-driven precision marketing and live-streaming e-commerce, a diversified range of cultural and tourism consumption scenarios has been created. These scenarios are more conducive to stimulating tourists’ consumption desire and promoting the high-quality development of the cultural and tourism industry. This paper elaborates on the application advantages and challenges of AI technology in cultural and tourism consumption scenarios, and proposes countermeasures, including leveraging AI to empower precision marketing, developing immersive experience projects, improving consumer service quality, and carefully creating digital collectibles. The aim is to enable AI to boost the high-quality development of the cultural and tourism industry.

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