SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v7i12.13389ArticleExploration of the Communication Logic and Path from Traffic to “Retention”: Postobservation of the Phenomenon of “Su Chao”https://artdesignp.com/journal/SSR/7/12/10.26689/ssr.v7i12.13389HuQiping20257122025-12-31The Jiangsu Urban Football League concluded with Taizhou claiming the championship. As a groundbreaking media phenomenon in 2025, this event has sparked extensive scholarly and media discussions on urban branding, news communication models, and public historical perspectives. This paper argues that the media spectacle of “Su Chao” is shaped by the convergence of visual, narrative, and interactive symbols. Through the mimesis dissemination on all-media platforms, a communication environment of “reflecting reality — obscuring reality — hyperreality” has been formed. To sustain the practical value of “Su Chao”, the paper advocates avoiding excessive symbolic dissemination, guarding against traffic traps, and preventing the risk of “entertainment to death.”

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