SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v7i2.9560ArticleResearch and Design on Building Digital Immersive Exhibitions in Museums — Taking the “24 Solar Terms Exhibition at the China National Film Museum” as an Examplehttps://artdesignp.com/journal/SSR/7/2/10.26689/ssr.v7i2.9560HuangChaoyi,ChenYuxi,ZhangXuanyao,MoYanting2025722025-03-10With the rapid development of technology, digital immersive exhibitions have become a new trend in museum exhibitions. This article explores the application of digital immersive technology in museum exhibitions, particularly its role in showcasing intangible cultural heritage. Taking the “24 Solar Terms Exhibition at the China National Film Museum” as a case study, this article analyzes the current situation, design, and technological implementation of immersive exhibitions, and discusses their value in enhancing audience experience, cultural education, and innovative development of museums. Through practical cases, this article demonstrates how to combine modern technology with traditional culture to create an exhibition experience that is both educational and engaging. The research results indicate that digital immersive exhibitions can effectively enhance cultural heritage and educational effectiveness, while also enhancing the brand image and social influence of museums.

Tan XL, 2024, Discussion on the Exhibition Planning of “Exploring the Ancient Shu Civilization: Sanxingdui and Jinsha”. Museum, 3(3): 99–104.

Zhang R, Pan Y, 2024, Immersive Narrative Interactive Games in Dunhuang Online Museum: A New Approach to Promote Sustainable Development of Cultural Heritage. Proceedings of the Korean Society of Industrial Engineers Spring Joint Conference, 2024(5): 709–716.

Thompson DR, 1993, Considering the Museum Visitor: An Interactional Approach to Environmental Design, thesis, The University of Wisconsin-Milwaukee.

Wickens CD, 1992, Virtual Reality and Education. 1992 IEEE International Conference on Systems, Man, and Cybernetics, 842–847.

Harvey ML, Loomis RJ, Bell PA, et al., 1998, The Influence of Museum Exhibit Design on Immersion and Psychological Flow. Environment and Behavior, 30(5): 601–627.