SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v7i6.11079ArticleResearch on the Refined Path and Strategy of College Students’ Ideological and Political Education in the Context of New Mediahttps://artdesignp.com/journal/SSR/7/6/10.26689/ssr.v7i6.11079HanFeng,LiGang,JiangLuman2025762025-06-13With the continuous improvement of social demand for high-quality talents, the emphasis of higher education on Ideological and political education has gradually increased. The new media environment has brought new development opportunities for college students’ ideological and political education, but it also faces severe social challenges. The form of ideological and political education in the traditional higher education system is relatively broad. The transformation from “rough” to “refined” is a new educational concept that fits the current personality characteristics of college students. This paper discusses the related issues of the refined path and strategy of Ideological and political education for college students in the new media environment, analyzes the shortcomings of traditional ideological and political education for college students, the impact of new media on Ideological and political education for college students, and the effective path and strategy of refined ideological and political education for college students, so as to promote the improvement of Ideological and political teaching level for college students.

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