SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v7i8.11976ArticleChina Chick “Guochao” and the Micro-Level Display of Culturehttps://artdesignp.com/journal/SSR/7/8/10.26689/ssr.v7i8.11976LinLi-Min2025782025-09-17This research examines the complex role of Guochao, China Chick, in contemporary Chinese cultural production, moving beyond simple binary evaluations of its effectiveness. Employing the “Culture on Display” framework, this paper analyzes cultural economy performances at the micro level to explore how Guochao leverages consumer imagination and multiple interpretations to reconstruct “Invented Traditions.” This study reveals how deliberately reducing authoritative narration (“Authority Minus the Author”) creates spaces for interpretation that engage readers as active participants in creating meaning. The findings show that this process breaks down predetermined meanings and national narratives, transforming cultural production into both public exhibition and market product. We conclude that this transformation helps Guochao emerge as a powerful carrier of nationalist discourse, enhancing the understanding of contemporary cultural nationalism and consumer behavior.

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