SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v7i8.11977ArticleResearch on the Evaluation of Cultural Service Quality of the Ecosystem in Qu County Congren Valley Forest Park Based on Social Media Datahttps://artdesignp.com/journal/SSR/7/8/10.26689/ssr.v7i8.11977TanYan,ZhangXi,HuangShuai2025782025-09-17This study focuses on the Qu County Congren Valley Forest Park and constructs a quality evaluation system for ecosystem cultural services (CES) based on social media data. Through the octopus collector to capture the text of Ctrip.com’s travelogue, combined with ROST CM6 for word frequency analysis and emotional propensity analysis, NVivo 12.2 to carry out qualitative coding, through quantitative analysis of the emotional tendencies and theme distribution in tourist reviews, the current service problems, such as homogeneity, lack of innovation, and aging facilities, are revealed. The optimization strategies, such as differentiated content development, immersive experience design, and facility upgrades, are proposed, aiming to provide data support and decision-making reference for the comprehensive improvement of CES service quality.

Daly HE, 1968, On Economics as a Life Science. Journal of Political Economy, 76(3): 392–406.

Carpenter SR, DeFries R, Dietz T, et al., 2006, Millennium Ecosystem Assessment: Research Needs. Science, 314(5797): 257–258.

Zhang LY, 2017, A Brief Analysis of the Development of Ecotourism in Sichuan Congren Valley alley Scenic Area. Western Leather, 39(2): 198.

Zhao YQ, Han ZL, Zhang CR, et al., 2024, Mechanism of Cultural Ecosystem Services on Cultural and Tourism Integration and Its Regional Practice: Taking Lyushunkou District of Dalian City as an Example, Dalian. Economic Geography, 44(8): 211–221.

Tang JJ, Cheng Y, Chen ZM, et al., 2022, Evaluation of Taoxichuan Cultural Ecosystem Services of Ceramic Culture Landscape based on Public Participation Geographic Information System. Journal of Ceramics, 43(6): 1123–1132.

Zhao YQ, You WB, Lin XE, et al., 2022, Perception of Cultural Ecosystem Services in Wuyishan City from the Perspective of Tourists and Residents. Acta Ecologica Sinica, 42(10): 4011–4022.

Liang QF, Li C, Lin BD, et al., 2023, Research on the Supply and Demand Evaluation and Optimization of Cultural Ecosystem Services Based on Social Media Data: Taking Suzhou as an Example. China Garden, 39(11): 125–131.

Wang YY, Hayashi K, 2023, Methodological Development of Cultural Ecosystem Services Evaluation using Location Data. Journal of Cleaner Production, 2023(396): 136523.

Wang WJ, Wang GY, Yang ML, et al., 2024, Strategies of Critical Areas of Ecological Space in High-density Urban Areas from the Perspective of Ecosystem Supply and Demand—A Case Study of Guilin. China Garden Architecture, 40(4): 15–21.

Chen FF, 2015, Study on the Development of Cultural Tourism of Congren Valley Scenic, Sichuan Province, thesis, Sichuan Normal University.

Liang Y, Yin J, Pan B, et al., 2020, Understanding Demographics and Experience of Tourists in Yellowstone National Park through Social Media, thesis, University of Massachusetts.

Hausmann A, Toivonen T, Fink C, et al., 2020, Understanding Sentiment of National Park Visitors from Social Media Data. People and Nature, 2(3): 750–760.

Guo YC, 2025, Comprehensive Quality Evaluation of Regional Ecological Environment and Analysis of Regional Sustainable Development. Heilongjiang Environmental Bulletin, 38(7): 56–58.

Zhao X, Sun CH, Shen X, 2022, Evaluation of Urban Ecological Environment Quality Based on Analytic Hierarchy Process. China Resources Comprehensive Utilization, 40(5): 163–166.