SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v7i9.12213ArticlePractice and Response of China-Vietnam International Business Negotiation from the Perspective of Culturehttps://artdesignp.com/journal/SSR/7/9/10.26689/ssr.v7i9.12213QinRuilin,WeiSujie2025792025-09-09With the deepening of globalization, the economic and trade cooperation between China and Vietnam has been continuously deepened, and the business exchanges have become increasingly frequent. As the key link of cooperation, the effectiveness of international business negotiation is closely related to the adaptation of the cultural characteristics of both sides. China and Vietnam have formed their own cultural characteristics in the long-term development, which have a direct impact on the negotiation process in the communication mode, cooperation goals, and other aspects. By analyzing the cultural characteristics in the commercial negotiations in the map, the paper puts forward the corresponding adaptive strategy, aiming to provide a reference for the enterprise’s smooth business cooperation.

Liu YE, 2019, A Study on Sino-Vietnamese Relations Since the 21st Century (2000-2017), thesis, Zhengzhou University.

Fu XT, 2019, The Impact of Cultural Differences on Sino-Venezuelan Business Negotiations and Countermeasure Suggestions, thesis, University of International Business and Economics.

Jin WQ, 2023, The Impact of Cultural Differences between China and Thailand on International Business Negotiations. Jiangsu Commercial Forum, 2023(4): 39–42.

Qian L, 2016, An Interpretation of the Causes of Sino-foreign Business Negotiation Conflicts from the Perspective of Hofstede’s Cultural Dimension Theory. Science & Technology Vision, 2016(26): 50–64.

Yang QQ, 2022, A Survey on Business Negotiation Language Learning of International Students at the Advanced Stage, thesis, Zhejiang University of Science and Technology.

You JY, 2022, Discussion on Improving the Consistency of English in International Business Negotiations. Modern Business Trade Industry, 2022(9): 69–70.

Liu SS, 2022, A Literature Review on the Application of the Cooperative Principle in Business Negotiation Translation. English Square, 2022(10): 40–42.

Sun AM, 2022, Discussion on Opening Strategies of Business Negotiations in International Trade. Foreign Economic Relations & Trade, 2022(3): 83–87.

Zhao J, 2022, A Study on Business Negotiation Discourse from the Perspective of Language Economics. Journal of Heilongjiang Institute of Teacher Development, 2022(3): 133–135.

Lu X, 2022, A Study on the Online Practical Training Mode of International Business Negotiation Courses Oriented to Application-oriented Competence Cultivation. Science & Technology Vision, 2022(7): 135–137.

Ge XX, 2022, A Study on the Impact of Language Differentiation Factors on Business Negotiations. Journal of Anhui Vocational College of Electronics & Information Technology, 2022(1): 93–96 + 101.

Wang Y, Zhang JJ, Zang ZL, 2022, A Study on the Teaching of “Business Negotiation” Course in Application-oriented Undergraduate Universities Based on CBE Model and QFD. Journal of Chuzhou University, 2022(1): 126.

Ge Q, 2022, A Brief Discussion on the Application of the Politeness Principle in Business Negotiation Translation. Market Modernization, 2022(2): 87–89.

Zhang D, 2020, A Study on the Construction of Pragmatic Identity in Business English Negotiations, thesis, Southwestern University of Finance and Economics.

Liao SH, 2019, A Study on Language Strategies in Interactive Discourse of Business Negotiations from the Perspective of Relationship Management, thesis, Guangdong University of Foreign Studies.