SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v7i9.12221ArticleCreate a Local Food Card and Tell a “Tasteful” China Story: Take Hainan Qing Bu Liang as an Examplehttps://artdesignp.com/journal/SSR/7/9/10.26689/ssr.v7i9.12221FengTianyi2025792025-09-09This paper focuses on Hainan Qing Bu Liang, delving into how to create a distinctive local culinary brand and tell the “flavorful” China story. Through research on the historical origins, ingredient characteristics, production techniques, cultural connotations, and market promotion of Hainan Qing Bu Liang, this study reveals its unique charm and value. The findings indicate that Hainan Qing Bu Liang, with its abundant ingredients, distinctive production methods, and profound cultural heritage, possesses the potential to become a highly influential regional culinary brand. By innovating marketing strategies, strengthening brand building, and promoting cultural dissemination, Hainan Qing Bu Liang can better reach the national market and even the global stage, effectively telling China’s culinary stories and spreading its excellent food culture.

Yang C, Yang ZX, Yang S, 2025, The Inheritance, Innovation, and Sustainable Development of Lingnan Culinary Culture in Local Catering Industry: A Case Study of Guangdong Zhongshan. Journal of Sichuan Tourism University, 2025(3): 53–59. https://doi.org/10.26928/j.cnki.lyxb.2025.03.009

Liu JC. 2024, Analysis of Communication Strategies and Color Application in Food Live Streaming — Taking the Live Program “Tasting Hainan” as an Example. Color, 2024(6): 4–6.

Nong LN, Li MJ, 2022, Research on the Integration of Traditional Cuisine and Tourism in the New Media Era — Taking Hainan Residue Vinegar as an Example. Industrial and Technological Forum, 21(6): 15–16.

Zhang JJ, 2022, A Study on the Culinary Elements in the Image of Hainan’s Intangible Cultural Heritage Scenic Areas — Taking Betel Nut Valley as an Example. Western Tourism, 2022(20): 55–57.

Tan YF, 2021, Hainan Sweet Tonic Drink: A Refreshing Summer Promise (English). The World of Chinese, 2021(4): 70–71 + 4.

Fan WW, Yu R, Huang HH, et al., 2011, Research on the Production Process of Coconut Milk Refreshing Drink in Hainan. Modern Food Science and Technology, 27(6): 691–694. https://doi.org/10.13982/j.mfst.1673-9078.2011.06.025

Wu XF, Lin CY, 2000, Production Process of Four Seasons Qing Bu Liang. Food Science and Technology, 2000(4): 51. https://doi.org/10.13684/j.cnki.spkj.2000.04.030

The Editorial Department of this Journal, 2025, “Intangible Cultural Heritage” Illuminates the City’s Cultural Identity and Activates Brand Momentum. China City Journalists, 2025(6): 4. https://doi.org/10.16763/j.cnki.1007-4643.2025.06.046

Wu YL, 2025, Research on Audience Perception of Urban Image Communication — A Case Study of Yueyang City, Hunan Province. Journal of Yueyang Vocational and Technical College, 40(2): 88–92. https://doi.org/10.13947/j.cnki.yyzyxb.2025.02.005

Pei BH, 2025, “Quanzhou” Dialogue with the “World”: A New Path for International Communication of Local Cultural Characteristics through Regional Narratives. Southeast Communication, 2025(4): 28–29. https://doi.org/10.13556/j.cnki.dncb. cn35-1274/j.2025.04.004

Li M, Wang SX, 2025, Leveraging Celebrity Influence to Enhance the City’s Brand — Taking the Asian Winter Games and Ice-snow Cultural Economy Coverage by Anshan News Media Center as an Example. China City Journalists, 2025(3): 8–10. https://doi.org/10.16763/j.cnki.1007-4643.2025.03.003

Xiao Y, 2025, Harbin Ice Lanterns: A Dazzling City Brand. Striving, 2025(5): 72–74. https://doi.org/10.16634/j.cnki.cn23-1001/d.2025.05.006

Jia SH, Zhang HF, Wang Z, et al., 2024, Exploring Sponge City Construction Pathways in Non-National Pilot Cities. Urban Architectural Space, 31(2): 143–144.

Liu Y, 2024, Research on the Construction of Consumption Scenarios for International Consumer Cities from the Perspective of Scene Theory — Taking Tianjin as an Example. Journal of Tianjin Business Vocational College, 12(5): 67–73 + 82. https://doi.org/10.16130/j.cnki.12-1434/f.2024.05.006

Wu Z, 2023, Study on the Innovative Integration of “Waiting” and “Demand” for Urban Public Facilities — Take Changchun for Example. International Journal of Frontiers in Sociology, 2023(5): 11.

Jun YC, 2021, Penetration and Prominence of Regional Culture in Urban Landscape Design. IOP Conference Series: Earth and Environmental Science, 2021(769): 2.

M2 Presswire, 2016, Smart Destinations, Parent Company of Go City Card, is Acquired by Big Bus Tours. M2 Presswire.

Liu W, Zhou CX, Lu JH, 2025, Symbolic Consumption Shifts and the Lighting IP Empowerment Mechanism in Chongqing’s Internet-Famous Night Markets. Light & Illumination, 49(4): 224–226 + 229.

Qin X, 2025, Media Communication Research on Interactive Ritual Chain and Internet Celebrity Cities. Journal of Journalism and Communication, 2025(16): 30–32.

Yang YQ, 2025, Emotional Resonance and Urban Brand Building — Taking the “Internet Celebrity Economy” of Weihai Torch Eighth Street as an Example. Grand Stage, 2025(4): 88–93. https://doi.org/10.15947/j.cnki.dwt.2025.0061