SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v8i4.14809ArticleA Review of Research on the Development of Intangible Cultural Heritage Activation Based on Service Design Conceptshttps://artdesignp.com/journal/SSR/8/4/10.26689/ssr.v8i4.14809WuXiyan2026842026-05-25This study, through a systematic literature analysis, conducts an in-depth exploration of the ingenious application of service design thinking and methodologies, aiming to infuse fresh perspectives and innovative pathways into the inheritance and development of intangible cultural heritage (ICH), thereby facilitating the expansion of broader practical dimensions for its protection and transmission. Grounded in a macro framework, this research systematically dissects the unique value and profound significance of service design within the domains of ICH protection and communication. It argues that the integration of this thinking approach not only enriches the theoretical system of ICH protection and provides robust guidance for practical endeavors but also propels ICH to radiate more brilliant splendor amid the tides of the new era.

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