SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v8i5.15124ArticleResearch on the Coupling Mechanism of Variety IP Empowering County Economyhttps://artdesignp.com/journal/SSR/8/5/10.26689/ssr.v8i5.15124DuAixi,HuYanjing2026852026-06-05The county economy is an important carrier of rural revitalization. As a traffic portal and cultural carrier, variety IP provides new momentum for the upgrading of county industries. Taking Believe in the Land 3 as an example, this study analyzes the coupling mechanism, influencing factors, promotion paths, and replicable models between variety IP and county economy, reveals the action path of “IP empowerment-industry collaboration-space reconstruction”, and explores a replicable integrated model of “variety + rural cultural tourism + e-commerce.”

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