SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.26689/ssr.v8i7.15802ArticleA Bibliometric Review of Research Hotspots and Trends in Live-Streaming Marketinghttps://artdesignp.com/journal/SSR/8/7/10.26689/ssr.v8i7.15802ZhangNi,SuHaoxuan,ZhaoXinyu2026872026-08-14Based on Chinese and international databases, this study analyzes 962 Chinese and 156 international papers (2016–2026) on agricultural product live-streaming marketing via CiteSpace. The study reveals fast-growing research shifting from sales models to scenarios, streamers, consumers, supply chains, and digital empowerment. Multidimensional frameworks exist yet lack sufficient empirical support and interdisciplinary research.

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