SSRScientific and Social Research2661-43322981-9946Bio-Byword Scientific Publishing Pty. Ltd.10.36922/ssr.v3i4.1227ArticleResearch on the Interaction Mechanism between Netizens and Fans from the Perspective of Sociology: Analysis based on a Short Video Platformhttps://artdesignp.com/journal/SSR/3/4/10.36922/ssr.v3i4.1227GuoWanying2021342021-10-26Today’s psychology of star hunting is not only in the obvious “rice circle,” but also in the TikTok star of the live broadcasting platform such as jitter. For the current era of fast consumption, the popularity of short film and video culture is inevitable. Social networks have stimulated the personalization and motivation of Internet users, and the needs of Internet users have become more and more exquisite and artistic. This paper discusses the causes of online red and the interactive process between online red and its fans, and discusses the production mode, possible harm and Countermeasures of online red.